Analisis Perilaku Wisawatan Terhadap Lingkungan di Lokasi Wisata dalam Wilayah Kota Kupang Berbasis Theory of Planned Behavior
Kata Kunci:
perilaku bertanggung jawab terhadap lingkungan, wisatawan, theory of planned behavior, tingkat pendidikanAbstrak
Studi ini membahas dampak faktor eksternal di lokasi wisata terhadap perilaku lingkungan wisatawan. Wisatawan dalam penelitian ini adalah pelajar yakni siswa dan mahasiswa yang ada di Kota Kupang. Fungsi multiple-group analysis digunakan untuk membuat perbandingan tingkat pendidikan siswa sebagai wisatawan di tempat-tempat wisata untuk menguji efek moderasi dari tingkat Pendidikan. Melalui analisis data survei yang dikumpulkan dari wisatawan di lokasi-lokasi wisata yang ada di kota Kupang direkomendasikan untuk mendorong pembentukan komunitas yang baik untuk mendukung perilaku yang bertanggung jawab terhadap lingkungan di tempat wisata. Temuan ini juga menegaskan bahwa tingkat pendidikan memoderasi hubungan antara niat wisatawan dan perilaku aktualnya yang bertanggung jawab terhadap lingkungan.
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Referensi
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